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From Canton Fair to Repeat Orders - An Iraqi Wholesaler Case

A factory visit led to a one-container first order. Now this Iraqi wholesaler reorders 5-10 containers about every two weeks.
From Canton Fair to Repeat Orders - An Iraqi Wholesaler Case
Case Details

From a first meeting at the Canton Fair to regular orders of 5–10 containers, ESCOLO's cooperation with an Iraqi refrigeration equipment wholesaler began with a single container. The customer placed that first order on the day of the factory visit and has since continued ordering approximately every two weeks.


Project at a Glance

Market Iraq
Customer Refrigeration equipment wholesaler
First contact Canton Fair
First order One container, ordered on the day of the factory visit
Repeat order volume 5–10 containers per order
Ordering frequency Approximately every two weeks
Installation photo On-site installation from the first shipment

A Canton Fair Meeting Followed by a Factory Visit

The customer first met ESCOLO at the Canton Fair and subsequently visited the factory. As a refrigeration equipment wholesaler in Iraq, the buyer was meeting the manufacturer directly before beginning the purchasing relationship.

The customer placed an order for one container on the day of the visit. This first purchase moved the cooperation from a trade fair introduction to an actual shipment, followed by installation at a retail location in Iraq.


The First Shipment Installed in a Retail Setting

The on-site photo from the first shipment shows upright glass-door display cabinets stocked with bottled and canned beverages. The cabinets are positioned alongside other retail fixtures, with drinks arranged across multiple shelves and visible through the glass doors.

Interior lighting illuminates the shelves and product labels, while the upright format provides several levels of beverage display within the store. The photo shows the equipment installed in an everyday retail environment, surrounded by packaged goods and other merchandise.

For buyers planning beverage display projects, ESCOLO's upright glass-door cooler range offers different door quantities, cabinet sizes and temperature ranges. The series includes LED interior lighting and digital temperature control for commercial display applications.


Repeat Orders of 5–10 Containers

Cooperation continued beyond the initial shipment. The Iraqi wholesaler went on to place orders of 5–10 containers at a time, with a new order approximately every two weeks.

Compared with the one-container first purchase, these subsequent orders represent a larger volume per order and a recurring purchasing schedule. The relationship has developed from an initial factory visit into ongoing commercial refrigeration supply for this Iraqi wholesale customer.


Manufacturing Capabilities for Wholesale Supply

Production scale: Founded in 2015, ESCOLO operates a 50,000 m² factory in Foshan with automated production lines and a monthly production capacity of 20,000 units.

Product range and customization: Display coolers, supermarket chillers, kitchen refrigerators and freezers are available alongside OEM/ODM services, giving wholesalers access to multiple refrigeration categories and customization options through one manufacturer.

Testing and component traceability: An in-house laboratory evaluates new designs and components for cooling performance, electrical safety and endurance before mass production. Incoming components are inspected and assigned identification codes for traceability.

Shipment preparation: A 5,000 m² finished goods warehouse organizes equipment by model, order and destination, with storage until customers confirm shipping bookings. See ESCOLO's factory and production facilities for more details.


Discuss Your Wholesale Refrigeration Requirements

Looking for commercial refrigeration equipment for your wholesale business? Contact ESCOLO with your target market, required product types, expected quantities and customization needs to discuss suitable models and request a quotation.

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Name
Email *
Company
What Is Your Expected Order Quantity? *
1–10 units
11–50 units
51–100 units
101–300 units
301–500 units
500+ units